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Join the Celebration

To celebrate our 80th anniversary, we're bringing our beloved brands together to spark nostalgia and rekindle cherished childhood memories.

80 years of imagination, creativity, and play. A collage of Mattel brands including Barbie, UNO, Monster High, Hot Wheels, Polly Pocket, Thomas the Tank Engine, and Fisher-Price in various shades of red.

Join the Celebration!

To celebrate our 80th anniversary, we're bringing our beloved brands together to spark nostalgia and rekindle cherished childhood memories.

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Smilestones

Milestones without the pressure. Find the perfect products to help little ones reach their smilestones.

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little girl & dad on Fisher-Price boat (animation still)

Smilestones

Milestones without the pressure. Find the perfect products to help little ones reach their smilestones.

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Recent News

March 24, 2025

Mattel and Disney Renew Multi-Year Global Licensing Agreement for Toy Story Franchise

March 5, 2025

Mattel to Participate in the UBS 2025 Global Consumer and Retail Conference

March 4, 2025

This International Women’s Day, Barbie Recognizes the Power of Friendship to Unlock Limitless Possibilities

July 20, 2022

Mattel Announces Multi-Year Agreement with SpaceX to Produce Toys and Collectibles

July 19, 2022

Skydance Media and Mattel to Develop Matchbox Live-Action Motion Picture

July 12, 2022

The Future of Pink is Green: Barbie Introduces New Dr. Jane Goodall and Eco-Leadership Team Certified CarbonNeutral Dolls Made from Recycled Ocean-Bound Plastic

From the Feed

Mar 12, 2025

Oceans of fun await with Moana’s Adventure Canoe playset! 🌊🛶 Your little adventurer will love playing out their favorite mo...

Mar 10, 2025

Play together and share the fun this #MAR10Day with the fastest karts & characters from the world of Hot Wheels x Mario Kart....

Mar 7, 2025

Our #Mattel80 celebrations continue with a special feature on @variety! We’re loving this artwork 😍. Check out “The Joy Fact...

Mar 5, 2025

♥️As we wrap up an incredible time at NY Toy Fair, take a quick tour of our gallery where 80 years of imagination, creativity...

Mattel in the News

Toy Book

March 24, 2025

Mattel Will Bring the ‘Toy Story 5’ Toys to Life

We Heart

March 17, 2025

See the pop culture icons that have defined generations through the eyes of artists

Toy Book

March 13, 2025

Mattel Reveals 80th Anniversary Art Exhibit

Rolling Stone

March 13, 2025

G-Shock gets a Mattel-inspired makeover with their NEWEST ‘Barbie’ Collab

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Mattel ribbon graphic - reads: Empowering the next generation through play.(TM)

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